These days, webinars have become an inevitable channel of promotion
for any B2B business. While the ROI from the resources invested is high, more
& more business organizations are trying to use webinars as a cost effective
marketing strategy to promote their offerings, and guess what it’s working. The
idea here is to have a webinar around an interesting topic (not only for you, but
for your audience) and have more & more registrants & attendees for
your webinar.
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Recently, I had an opportunity of promoting a webinar, and
the results were pretty interesting. Good number of registrations, the turn-out
ratio for the event was more than 50% (which is above the normal standards)
& ultimately, good response from the attendees to know more about our
company’s offerings.
In this blog, I have listed down few ways of promoting
a webinar to increase registrations.
Ways of promoting your webinar to increase registrations.
Start with getting the basics right.
1. Always have a dedicated landing page for the webinar – this helps in grabbing the attention of the visitors on the page & serves the purpose i.e. registration. Also you have an opportunity of search engine optimizing this page for search rankings.
2. Add facebook, Linked In & twitter share buttons on the registration page - your visitors will share your page if the like your webinar. Also, don't forget to add the Google +1 button.
3. Leverage the advantage of having a Linked In account - Promote the webinar event on your company profile page & the company owned groups where your customers may be a part. You can make the webinar discussion topic a manager’s choice so that it reflects on the top right section of the group page.
4. Promote the webinar on other relevant Linked In groups; these groups are the right forum to promote your webinars.
5. Share it with your Linked In contacts (only the potential ones). Do not spam.
6. Ask your Linked In group moderator to send out weekly announcements to the group members.
7. Use twitter effectively - Tweet about your webinar with the hash tag. Also encourage the audience to tweet around this hash tag.
8. Google+ - Share it on Google+ page, you always have an opportunity of getting the posts indexed in the Google search ranks.
9. Google+ Communities – Just like Linked In groups you can find 1000s or relevant communities on Google + with good features.
10. Blog, Blog, Blog - Blog about the webinar using your company blog. You can also reach out to the industry bloggers to promote the webinar.
11. Emailers - Send emails to your current opt-in list (internal & external audience). Also ask your email recipients to share this email invite with their network.
12. Use the home page of the website effectively - list it under “News & Events” section on the home page. As the website home page is the most visited page, the webinar listing will get good exposure.
13. Take the help of Sales Team - Encourage the sales team to share the invite with the potential customers. They can also share it with their Linked In contacts.
14. Run a PPC Campaign – You can run a PPC ad on Google for a term Ex - “aligning sales and marketing”. By bidding on such a long tail term like “aligning sales and marketing” you can also keep the CPC costs low.
15. Opt for Linked In ads - Linked In ads give you an advantage of targeting your ad campaign to a specific set of audience.
16. Banner advertisement on other websites - Advertise with media websites. Include an ad in their newsletters as most of your customers would be on their opt-in list. You can also advertise on other specific community & blogging sites.
17. Post event promotion – You need to also promote your webinar after it’s over. Have the webinar recording on the “Webinar Recordings” section. Add a link of this recording to the webinar registration landing page.
18. Promote the webinar recording on other video portals like YouTube.
19. Promote your webinar slides on slideshare.
Now you can promote your next webinar in many more ways.
