Google Plus Business Page & it’s benefits for Businesses.

Google is becoming better each day with it’s new kind of features & services which have an impact on it’s search functionality.

With the launch of a new social networking platform it’s intentions were clear that it wanted to over power & over take the much hyped social media website Facebook & guess what, it did manage to achieve this popularity & viral ness from the initial days of the launch of Google Plus.

As we all know online marketing has become a very important aspect of each brand’s highly impact ful marketing plan it’s very important for a marketing person to analyse the various platforms of online marketing to achieve the desired level of ROI & impact on it’s audiences. One such area we need to focus is Google Plus business pages.

Apart from the stunning new features on Google Plus, it did come up with the business pages for brands, celebrities etc (much like the facebook business page) so as to provide a direct option of interaction between the brands & its clients and fans. It’s much like facebook fan page but have some extra facilities which facebook fan page doesn’t.

Benefits’s of having a business page on Google Plus :

• Google search engine indexing - Google pulls out the search result from Google Plus business page too & hence you have an option to rank for a search query from you GooglePlus page posting too.
• Google’s service - for the google Plus page, users will get a broad array of services like search, Gmail, Chrome and Android which other SMM providers like facebook & twitter can’t provide.
• A platform to connect with your fans & followers - lot of fans are spending their time on Google Plus connecting with their likes & interests.
• Unique functionality of hangouts (live video chats) - Not only can you talk with your customers via text but now you can have video talk sessions with them. An effective & low cost option to connect with your followers & get instant feedback on your offerings. The system is very responsive and the audio video quality is fine.
• Build your brand - Branding your business helps people to become familiar with your products and services. Having a Google Plus business page enables you to interact with others who also have created accounts.

Apart from these there are many other benefits of having a Google Plus business page:

Google Plus Button

The Plus1 button helps your website visitors to recommend your content or products, and share that content with their circles on Google Plus.

Google Plus Direct Connect

You can find a desired page on Google Plus very easily from its simple search feature. With Google Plus Direct Connect, searchers can insert a “Plus” before their query and land directly to a business’s GooglePlus page. For example, Type “+PCQuest” into a Google search box, and Google will take you straight to PCQuest’s Google Plus page.

Google Plus Badge

This badge is an enhanced version of the Google Plus icon. It allows visitors to directly connect your site to your Google Plus page and find and engage with you on Google Plus.

With day by day Google making a new change to it’s search functionality, it’s very important for brands to have a Google Plus page & reap the search engine & other benefits from it. So why wait it’s time to have your’s.